"AVGC Promotion Task Force will be constituted with all stakeholders to recommend ways to realize this and build domestic capacity for our markets and global demand," Sitharaman stated in her speech.
Nirmala Sitharaman, our finance minister, made the announcement that a promotional task force comprised of all stakeholders will be established after recognizing the enormous potential of the AVGC industry (animation, visual effects, gaming, and comics). This will help build domestic capacity to meet global demand and serve Indian markets.
Experts in the gaming industry are now impressed by the decision because they believe the task force will contribute to the expansion and enrichment of the workforce of young, employable aspirants who want to join the industry as AVGC professionals. Experts have predicted that India will become a global entertainment powerhouse in the coming years, appreciating his decision. Because a long-term policy that will support a vibrant animation and gaming ecosystem will be issued by the task force.
Director of Finance at Games24x7 Shri "India has huge potential because it has a very high-quality talent pool of creative and aesthetic artists who can help transform India into a global player," Rahul Tiwari stated. He has high hopes because this could clarify the industry. In addition, he asserts that this sector has significantly contributed to India's startup success over time. India's diverse and extensive cultural heritage makes it one of the world's oldest cultures. India's rich cultural heritage is reflected in the country's cultural fabric. India's cultural heritage includes religion, fiction, fine art and customs, language, music, dance, food, and architecture. Thousands of years ago, people held the beliefs, practices, and customs that we still observe today.
India's cultural diversity is an essential component of the country's development story for such a diverse nation. When it comes to collections of melody, ball, theater, legends, painting, services, watercolors, and writings-also known as humanity's "intangible cultural heritage," India is one of the best countries in the world.
Like other types of art, Indian canvases have a long history. The extensive cultural history of Indian painting can be seen in the exquisite murals, Buddhist manuscripts, and miniature paintings found in the Ajanta and Ellora caves, among other things.
One of the earliest forms of Indian painting, Madhubani art has since spread worldwide. One of the oldest forms of art is Madhubani art. It was created by women from a variety of communities in the Indian subcontinent's Mithila region.
In a similar vein, Warli painting, which is an essential component of the Warli painting, is now acknowledged and valued worldwide. Modern aspects of urban culture have been incorporated into these paintings by a new generation of the global landscape and Warli painters.
The rich history of Thanjavur paintings, on the other hand, has made certain that the art form will continue to inspire artists worldwide. Literature is one of the most important art forms for expressing culture and creativity.
The literary tradition is the foundation of an important aspect of Indian culture. The oldest works of Indian literature are the Vedas, Ramayana, and Mahabharata. The Upanishads and the Brahmanas' prose commentaries served as additions to the Vedas.
Sanskrit literature reached its pinnacle between the first and seventh centuries AD. Drama, sacred and philosophical writing, court poetry, and narrative folklore all emerged during this time. Panchatantra, a collection of stories from the second century BCE, is one of the most well-known collections of Indian traditional tales. As a result, India's extensive literary heritage has attracted international attention, leading to the nation-state tenure of nearly 5 million scripts, which are considered to be one of the biggest collections in the world. Promoting Indian culture elsewhere
India's cultural range and international attention to its art, ancient literature, and folklore have increased the country's soft power. In terms of religion, language, and culture, India is often referred to as a melting pot. As a result, the government has taken a number of steps to spread Indian culture around the world.
Signing bilateral and multilateral agreements, promoting Indian culture abroad through "Indian festivals," and assisting Indo-foreign friendship cultural institutions with cultural activities are among these activities.
India's rich culture and history must be presented in greater depth, and the media and entertainment ecosystems potential must be utilized.
The (AVGC) Animation-Visual Effects-Gaming-Comics industry deserves special declaration in this context.
The Government of India has selected A/V services as one of the 12 Champion Service Divisions in order to guarantee that the AVGC sector will be a main progression driver for the In India, the M&E industry.
The AVGC industry in India will also be able to connect the country's art, music, and literature to a larger global audience as a result of its expansion.
It is essential to note the various ways the AVGC sector can promote India's culture and heritage on a national and international scale in the context described above.
Similarly, AVGC's integration with Indian culture must be strengthened and enhanced through the investigation of additional novel strategies. Online and video game development can be inspired by Indian epics like the Ramayana and Mahabharata, which can help India become an AVGC hub. Through dedicated mechanisms of cooperation between the entertainment and gaming industries, successful films can be turned into strategy games. Stories based on folklore and history can follow a similar strategy, keeping in mind the material's cultural sensitivity and the historical characters.
Amar Chitra Katha's comic book work in preserving Indian heritage and promoting iconic folklore can be considered in this context. These and many other initiatives will help ensure that content about India's rich philosophy and institution reaches a wider audience.
In light of the preceding, it is essential to keep in mind that, despite the substantial potential and reach of the AVGC sector in India, the sector is still in its infancy and must overcome a number of challenges. For instance, the foundation of the field is AVGC education.
However, significant standardization is currently required for the country's AVGC education content and delivery methods. For skill and vocational training, vocational training modules that focus on a variety of other skills required by the industry are also required. If AVGC professionals are to benefit from lifelong learning, skill content quality needs to be given adequate priority. The sector must also overcome obstacles related to the regulatory framework, infrastructure, financing, skills, research and development, and intellectual property, in addition to educational obstacles.
The industry will be able to realize its full potential and contribute significantly to the global spread of Indian content if it can overcome these obstacles.
Driving growth in the AVGC sector
Due to its growing digitization, India has the potential to become a center for technological growth and innovation. India is working to become a global center for AVGC, particularly in the AVGC sector, which has a rapidly expanding market. International best practices and innovative efforts by some nations to expand the AVGC sector must be investigated in this context.
The animation and gaming industries make extensive use of technology, which is important for both expanding India's domestic M&E sector and demonstrating India's well-established credentials in technology and service offshoring. Additionally, it is anticipated that the emergence of new international trends like the metaverse will raise the demand for the M&E sector, posing difficulties in skill development that call for immediate solutions. The metaverse might have its origins in the AVGC region.
The AVGC task force, according to some estimates, will assist India in reaching its potential of 20 lakh jobs in the sector, which is required for the development of skills necessary for the expansion of the metaverse.
India's AVGC industry expansion will make it easier for foreign businesses to enter the country, in addition to increasing the sector's export potential. These benefits are available in light of cutting-edge technological advancements.
In addition to providing attractive financial incentives, a strong AVGC sector will encourage relevant foreign companies and content creators to co-produce, relocate to India, outsource work to Indian counterparts, and employ Indian content developers.
AVGC Promotion Task Force Formation
In addition to policymaking, a number of targeted interventions are required to strengthen India's AVGC sector. Smt. Hon. an AVGC Promotion Task Force would be established to lead institutional efforts to improve Indian AVGC, According to Nirmala Sitharaman, Finance Minister, establish standards for AVGC education in India, actively collaborate with industry and international AVGC organizations, and direct growth strategies for the sector. The industry's global standing. Additionally, the larger objective of the task force's creation was to broaden the AVGC sector's reach and influence in order to set an example for "Brand India" and "Create in India."
To ensure the integrated growth of AVGC in India, an integrated strategy that addresses the sector's overall requirements is required. The task force has provided key industry players with a number of specific recommendations for achieving this goal, such as expanding technology access, establishing economic feasibility, indorsing high-quality content, and promoting diversity, equity, and inclusion. The country's M&E and AVGC industries will reap even greater benefits from the implementation of these recommendations.